I no longer do events where I am one of several
vendors at a fundraiser. It is just not cost- effective for me.
Sales are very good however, if I am the focus of the event. Because
I pay for my own way there and all expenses as well, I need to have
good sales so that I can write a big check for your group and at
least make back SOME of the expenses from my trip. My husband and
I enjoy these mini-vacations where we get to meet some really incredible
and dedicated animal protection volunteers.
makes a successful event? What works?
- Getting the word out to lots of people by use of
fliers, posters, web site promotions, newspaper ads, newspaper articles
& radio interviews
- Having the book signing in a good location like a book store,
or an animal specialty store. Make sure to ask if the book store
will want a percent of the sales. If so, it will affect the percent
I am able to give to your group.
- Getting sponsors for the event to help with printing of the fliers
or information packets about your rescue. Getting sponsors to provide
goodies to be given to attendees or pay for my hotel :o)
- Scheduling two book signings at different locations during my
Adding a discount coupon on the flyers for the store hosting the
event. It will bring more people in.
- Giving out a raffle ticket for a really nice prize for each $10
spent buying my stuff.
- Making sure that all of your board members, volunteers and major
supporters of your rescue/shelter promote and come to the event.
- Having volunteers at the event to tell people what is going on
and that I am visiting from out of town to help raise money for
- Promoting my appearance on your web site and on the web site of the store where the signing will be held.
- Posters should be prominately displayed at the store where the signing is going to be held at least a week prior to the event.
- As much as I love dogs, sales are not as good if dogs are at the
event. I compare it to clothes shopping with a toddler. People are
too focused on their dogs and not focused on buying.
- Being one of several vendors. I need to be the focus
so that we can have big sales and so that you receive a big check
for your rescue.
- Just having me sit at a table for hours without customers in the
store knowing WHY I'm there.
What will I do?
I bring (or have shipped, at my expense) the books, plush toys,
finger puppets and cards for the event. I provide my own purple
shopping bags and I include a postcard with each order.
I can read from my books if you like, or just do the sales. I personalize
each book signed with names and a hand drawn beagle cartoon. You
can take the time during the sales to talk about your group and
the good work you do for the community.
Who is my target audience?
best customers are animal protection volunteers and board members.
They like giving my books as gifts because they explain "WHY"
they do what they do. I would also say that most of my customers
are owners of rescued pets from shelters or rescue groups. Getting
word out to as many people in your area involved with animal rescue
is a good way to guarantee a big crowd.
The appealing price point
price point of my items is also quite appealing. I have items ranging
from $2.50 for single greeting cards, to $30 for the "Bongo
Combo" (the GUND plush toy and book). People buy my items as
small gifts for dog sitters, neighbors, teachers, family members
and friends who love dogs.
What do we do now?
your animal protection group decides that you do want to invite
me, and are committed to promoting my appearance, then we’ll
figure out a date that works for both of us. I need plenty of lead
time so as to get cheap flights or use frequent flier mile slots.
Getting together after the event for a small dinner at a restaurant
is always pleasant. I have met the nicest people
involved with rescue and always enjoy talking about the success
of your group and that day’s book signing.
I look forward to hearing from you. Contact